Eric Pallotta

Eric serves as Global SVP of Brand Marketing and Social Media at Max, the streaming division of Warner Bros. Discovery. Previously, he was Chief Marketing Officer  at Hatch, where was responsible for overseeing the brand’s growth, creative, social, product, and lifecycle efforts. Eric also served as VP, Brand for Netflix, where  his team was responsible for Netflix brand strategy, branding systems, and integrated advertising and communications campaigns for the Netflix brand worldwide. Prior to that, he served as VP of Social Media for Netflix, managing a global team responsible for building and defending the Netflix brand on social platforms in all of our global markets, while also leading campaigns for our Award-winning original series, films, stand-up comedies and documentaries, including Stranger Things, 13 Reasons Why, House of Cards, Orange is the New Black, Narcos, Daredevil, Unbreakable Kimmy Schmidt, Jessica Jones, Making A Murderer, Master of None, Bloodline and others.

He built the social department at Netflix into one of the most diverse and global teams at the company, hiring some of the most talented entertainment and brand social professionals in the United States, Australia, Canada, Brasil, Mexico, Argentina, France, Germany, Spain, the UK, the Netherlands, the Middle East, Korea, India, Singapore, Japan and others. 

Previously, he was director of digital and social media programs at PMK*BNC, a leading PR and Marketing agency reaching consumers, fans and communities through entertainment and pop culture. He started my professional career in entertainment public relations at PMK/HBH. He is a Georgetown University and BC High alum, based out of Los Angeles.