This essay explores how a ToC is made explicit with various audiences. An explicit ToC is one that is commonly understood among relevant stakeholders and is therefore used not only as a strategy-building tool, but also as a tool for communication.

Once you have a ToC, what should you do with it? From motivating your team and selecting projects, to generating alignment with partners and advocating for resources with executives, a sound, explicit ToC can be a practical asset for digital practitioners in a variety of contexts.