December 20, 2019 | By Margarita Arguello
As anyone choosing a college knows, finding the right balance of academic strength and affordability is incredibly difficult. In September 2015, in the midst of rising college costs and a changing U.S economy, the Obama administration launched the College Scorecard — a tool to help American families make decisions about college attendance by providing them “clear, reliable, open data on college affordability and value.”
By pooling together data from various government agencies and conducting hundreds of interviews with potential users, government teams from the Department of Education, 18F, and the United States Digital Service (USDS) created something so useful, that within a year, 1.5 million unique users had accessed it and Google integrated its data so that it appears front and center when users conduct college-related searches.
The College Scorecard is one example of how, throughout the past decade, the U.S. government has worked to leverage the tools of technology, data, and design to create digital products and services that directly impact the lives of people across the country.
As evidenced by the College Scorecard, data and digital are already proving to be powerful drivers of social impact. However, there is still much to figure out in terms of how to best use these tools to create solutions that actually work for people, while also being mindful of user privacy and safety concerns. This is what the Beeck Center’s Digital Service Collaborative and the Georgetown Technology Policy Initiative sought to explore this fall through its Data, Digital + Social Impact Seminar Series. Over five seminars, experts in the field joined Georgetown students to deconstruct the nuances behind digital transformations in government and delved deep into the topics of open data, privacy, ethics, and design for social good. Providing students an opportunity to learn practical solutions for delivering positive social impact is a key element of the Center’s mission, and one way it generates impact at scale.
The kick-off seminar provided students with a basic understanding of the building-blocks of data and examples of how social impact leaders have worked to improve the lives of people around the world through the use of open data initiatives — that is, by releasing data to the public in digestible formats that allows anyone to access the data, use it and republish it. For example, Beeck Center Fellow Denice Ross, who was previously a White House Presidential Innovation Fellow and before that led open data for the City of New Orleans, talked about how emergency planners in the city of New Orleans now use open data from various federal and state government agencies to better coordinate their hurricane response efforts to prevent disastrous scenarios like those seen in the aftermath of Hurricane Katrina.
Similarly Erica Hagen, co-founder and director at GroundTruth Initiative, spoke about her experience leading Map Kibera — a project that aimed to create a map of Kibera, a previously unmapped slum in the Kenyan city of Nairobi. By using GIS mapping technology and enlisting the help of the people of Kibera, Hagen and her team were able to produce a map giving residents of this neighborhood access to accurate and useful information, such as the location of clinics and pharmacies within the community.
These conversations raised the important question of how to use data to design policy solutions that actually work for the people they are intended to serve. During later seminars, the expert speakers weighed in on this issue and discussed basic frameworks for effective policy making in an era of rapidly changing digital technologies.
The most prominent ideas that the experts proposed for solving this problem involved adopting some of the popular practices of the tech sector into the policy-making process. These include conducting thorough rounds of user research in the early stages of the policy-making process, designing experimental solutions that can eventually be brought to scale, creating a “Minimum Viable Product” and then iterating to improve it, and using tech-enabled methods to incorporate the views, habits and feedback of the people that their products and services are intended to help.
Throughout every session of the series, the experts walked students through case studies that exemplify how these concepts have been applied in real life. For example, USDS founding member Erie Meyer, who is now a tech advisor at the Federal Trade Commission, talked about how, in leading the College Scorecard project, her team took a user-centered approach that involved conducting extensive user research and collecting feedback along every step of the process.
Likewise, Rebellion Defense co-founder Chris Lynch spoke about his experience working to improve the lives of U.S. troops in Afghanistan through his work leading the Defense Digital Service at the U.S. Department of Defense. In this role, Lynch and his team revamped and reinvented the tools and practices that the DoD uses on the ground.
Although the conversations in these five seminars shed light on the complex processes that have made digital solutions like the College Scorecard a promising reality in the United States, much work remains to be done as policy makers and scholars alike navigate the process of digitizing social services. For this reason, the Beeck Center continues to explore the topics of data governance, digital service delivery, and tech policy through its Data + Digital portfolio.
Margarita Arguello is a student analyst at the Beeck Center for Social Impact + Innovation. She is a master’s student in the McCourt School of Public Policy and will graduate in May 2020.